B2B marketers are not in control of today's customer, and that’s okay. What isn't okay is the way a lot of B2B marketers approach digital campaigns. It's time to move away from bland, uninspiring campaigns that don't help you meet your revenue goals—and learn how to create spectacular campaigns that engage, convert, and qualify the right leads for your business.
Get ready to approach automated marketing campaigns in a new and fresh way.
You'll learn how to:
- Identify campaign experiences that lead to business results
- Brainstorm interesting yet pragmatic campaign ideas
- Translate campaign ideas into execution plans
THIS WEBINAR FEATURES:
Majda Anwar is a revenue marketing coach and the manager for campaign and program strategy at The Pedowitz Group. She works with marketers to connect business objectives to revenue results through campaign strategy, design, and execution at scale.