Using Data & Analytics to Drive ABM Success

In today's highly competitive B2B marketplace, sales and marketing teams are facing pressure to grow revenue (and customers) faster. Consequently, marketers are aligning more closely with sellers on go-to-market strategies like Account-Based Marketing.

This webinar will delve into the top ABM-related challenges faced by B2B organizations today. See real-world examples of what success looks like when you engage the right accounts to drive improved performance and loyal customers.

You'll learn about:

  • Account identification, segmentation, and prioritization
  • Consistently targeting accounts across channels
  • Using personalization to create stronger engagements


Sean Crowley

Sean Crowley is leader of integrated marketing for Dun & Bradstreet where he develops and executes go-to-market activities for Sales & Marketing. He sits at the nexus of content, website, and sales enablement activities that drive revenue growth.

Deniz Olcay

Deniz Olcay, VP of Marketing at Allego, is intimately familiar with the challenges of selling virtually. He managed a portfolio representing over $650M in annual revenue at D&B, and he was directly responsible for creating sales learning programs at the RAIN Group.


Sponsored by Dun & Bradstreet
Dun & Bradstreet, the global leader in commercial data and analytics, enables companies to improve business performance. Its Data Cloud fuels solutions and delivers insights that empower customers to accelerate revenue, lower cost, and mitigate risk.
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  • Date: On-Demand — Access anytime!
  • Length: 45 minutes
  • Presenter: Sean Crowley, Deniz Olcay
  • Sponsor: Dun & Bradstreet
  • Element: Plan, Communications
  • Topic: Account-Based Marketing
  • Price: $0


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