![Using Data & Analytics to Drive ABM Success](https://i.marketingprofs.com/assets/images/webinar/41248_webinar_1000x667.jpg)
In today's highly competitive B2B marketplace, sales and marketing teams are facing pressure to grow revenue (and customers) faster. Consequently, marketers are aligning more closely with sellers on go-to-market strategies like Account-Based Marketing.
This webinar will delve into the top ABM-related challenges faced by B2B organizations today. See real-world examples of what success looks like when you engage the right accounts to drive improved performance and loyal customers.
You'll learn about:
- Account identification, segmentation, and prioritization
- Consistently targeting accounts across channels
- Using personalization to create stronger engagements
THIS SPONSORED WEBINAR FEATURES:
![Sean Crowley](https://i.marketingprofs.com/assets/images/authors/sean-crowley_250x250.jpg)
Sean Crowley is leader of integrated marketing for Dun & Bradstreet where he develops and executes go-to-market activities for Sales & Marketing. He sits at the nexus of content, website, and sales enablement activities that drive revenue growth.
![Deniz Olcay](https://i.marketingprofs.com/assets/images/authors/deniz-olcay_250x250c.jpg)
Deniz Olcay, VP of Marketing at Allego, is intimately familiar with the challenges of selling virtually. He managed a portfolio representing over $650M in annual revenue at D&B, and he was directly responsible for creating sales learning programs at the RAIN Group.
KEY DETAILS
- Date: On-Demand — Access anytime!
- Length: 45 minutes
- Presenter: Sean Crowley, Deniz Olcay
- Sponsor: Dun & Bradstreet
- Element: Plan, Communications
- Topic: Account-Based Marketing
- Price: $0