In today's highly competitive B2B marketplace, sales and marketing teams are facing pressure to grow revenue (and customers) faster. Consequently, marketers are aligning more closely with sellers on go-to-market strategies like Account-Based Marketing.
This webinar will delve into the top ABM-related challenges faced by B2B organizations today. See real-world examples of what success looks like when you engage the right accounts to drive improved performance and loyal customers.
You'll learn about:
- Account identification, segmentation, and prioritization
- Consistently targeting accounts across channels
- Using personalization to create stronger engagements
- Date: June 27, 2019
- Length: 45 minutes
- Presenter: Sean Crowley, Deniz Olcay
- Sponsor: Dun & Bradstreet
- Element: Plan, Communications
- Topic: Account-Based Marketing
- Price: $0
THIS SPONSORED WEBINAR FEATURES:
Sean Crowley is leader of integrated marketing for Dun & Bradstreet where he develops and executes go-to-market activities for Sales & Marketing. He sits at the nexus of content, website, and sales enablement activities that drive revenue growth.
Deniz Olcay is Sr. director of product marketing at Allego, where he gives virtual sales reps the tools to be successful. He created learning programs at RAIN Group to help sellers be more effective; he has trained 500+ sales teams; and he has managed multiproduct, multimillion-dollar portfolios for Dun & Bradstreet.