A Winning Digital Ad Strategy

Digital ads are an essential component to any good marketing campaign. But they won't achieve killer results by magic. If your digital ad strategy isn't performing as well as you'd hoped—or if your efforts have been more ad hoc than strategic—we're here to help.

This webinar focuses on the best ways to run digital campaigns at each stage of your funnel, and the KPIs that will help ensure your focus is in the right place.

If you're looking to boost your digital ad strategy and results, join us to learn:

  • Tips to optimize campaigns at each stage of the buyer's journey
  • How to build awareness and qualify prospects
  • KPIs to consider at every stage of the funnel
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  • Date: July 25, 2019
  • Length: 60 minutes
  • Presenter: Scott Minor, Paulo Martins
  • Sponsor: Marketo, an Adobe Company
  • Element: Management
  • Topic: Advertising & Promotions, Demand Generation
  • Price: $0


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Scott Minor

Scott Minor is a Marketo Certified Expert and has more than 10 years' digital advertising experience for B2B and B2C companies. He focuses on paid search, social, display ads, and ABM, as well as content syndication and agency management.

Paulo Martins

Paulo Martins is the head of global digital marketing at Marketo. Prior to this role, he had the chance to work across different regions like Latin America and Australia/New Zealand.


Sponsored by Marketo, an Adobe Company
Marketo marketing automation and sales effectiveness software—including the world's first integrated solution for social marketing automation—streamlines marketing processes, delivers more campaigns, generates more win-ready leads, and dramatically improves sales performance.