Full-Funnel Attribution to Keep Your Boss Sane

The majority of marketers can't attribute value to distinct channels or touchpoints in the consumer journey. As a result, they can't communicate to management that they're effectively using budget to maximize revenue potential.

On August 14, we'll show you how to get started and ensure optimal success.

You'll learn to:

  • Ensure your website and campaigns are set up for proper attribution and measurement
  • Identify/prove the value of top-of-funnel campaigns that feed low-funnel conversions
  • Master various attribution models and implement the best one for your business
  • Understand and communicate full-funnel attribution to management
  • Optimize your budgets accordingly and justify budget increases


Lindsy O'Connor

Lindsy O'Connor is the senior sales director at Adtaxi. She first developed her love of sales working in the corporate sales department at Augusta National Golf Club and has been a part of Adtaxi's growth since it started in 2010.


Sponsored by Adtaxi
Adtaxi is a client-centric digital organization that brings scale, precision, and sophistication to digital marketing. Leveraging the belief that people matter as much as technology, we help advertisers solve complex marketing challenges with custom, performance-driven solutions.
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  • Date: August 14, 2019
  • Length: 45 minutes
  • Presenter: Lindsy O'Connor
  • Sponsor: Adtaxi
  • Element: Analyze
  • Topic: Marketing Management, Measurement & Analytics
  • Price: $0


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