The majority of marketers can't attribute value to distinct channels or touchpoints in the consumer journey. As a result, they can't communicate to management that they're effectively using budget to maximize revenue potential.
On August 14, we'll show you how to get started and ensure optimal success.
You'll learn to:
- Ensure your website and campaigns are set up for proper attribution and measurement
- Identify/prove the value of top-of-funnel campaigns that feed low-funnel conversions
- Master various attribution models and implement the best one for your business
- Understand and communicate full-funnel attribution to management
- Optimize your budgets accordingly and justify budget increases
- Date: August 14, 2019
- Length: 45 minutes
- Presenter: Lindsy O'Connor
- Sponsor: Adtaxi
- Element: Analyze
- Topic: Management, Metrics & Measurement
- Price: $0
THIS SPONSORED WEBINAR FEATURES:
Lindsy O'Connor is the senior sales director at Adtaxi. She first developed her love of sales working in the corporate sales department at Augusta National Golf Club and has been a part of Adtaxi's growth since it started in 2010.