Audience generation is naturally a key component of a successful live event, but your marketing strategy needs to be all-encompassing if it's going to deliver the incredible returns you need.
Join us to learn how to take full advantage of a holistic strategy. You'll learn the answers to these questions:
- What does event marketing mean and what does an integrated marketing program look like?
- Which event types are best suited to enhance each phase of the buyer and customer journeys?
- How will integrating events into the broader marketing mix optimize their impact?
THIS SPONSORED WEBINAR FEATURES:
Myllisa Patterson is Cvent's senior director of event cloud marketing campaigns. She's passionate about building long-lasting relationships between people and brands. Her unique approach combines new media with traditional marketing tactics.
Alyssa Peltier has 10+ years' experience as a marketer, and since 2016 she has worked to build Cvent's global event marketing function. She is responsible for using her background in meetings and events to develop and educate the broader market on the evolving events landscape.