Audience generation is naturally a key component of a successful live event, but your marketing strategy needs to be all-encompassing if it's going to deliver the incredible returns you need.

Join us to learn how to take full advantage of a holistic strategy. You'll learn the answers to these questions:

  • What does event marketing mean and what does an integrated marketing program look like?
  • Which event types are best suited to enhance each phase of the buyer and customer journeys?
  • How will integrating events into the broader marketing mix optimize their impact?
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KEY DETAILS

  • Date: October 31, 2019
  • Length: 60 minutes
  • Presenter: Myllisa Patterson, Alyssa Peltier
  • Sponsor: Cvent
  • Element: Plan, Management
  • Topic: Events
  • Price: $0

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THIS SPONSORED WEBINAR FEATURES:

Myllisa Patterson is Cvent's senior director of event cloud marketing campaigns. She's passionate about building long-lasting relationships between people and brands. Her unique approach combines new media with traditional marketing tactics.

Alyssa Peltier leads customer-facing programs including advocacy, feedback strategy, storytelling, and corporate event marketing. She manages a team responsible for the marketing strategy and execution of Cvent's top-tier events like Cvent CONNECT.

SPONSORED BY:

Sponsored by Cvent
Cvent solutions optimize the entire event management value chain and enable clients around the world to manage meetings and events. The Cvent Event Cloud offers software solutions for online event registration, venue selection, event management/marketing, onsite solutions, and attendee engagement.