Demystifying Event Marketing

Audience generation is naturally a key component of a successful live event, but your marketing strategy needs to be all-encompassing if it's going to deliver the incredible returns you need.

Join us to learn how to take full advantage of a holistic strategy. You'll learn the answers to these questions:

  • What does event marketing mean and what does an integrated marketing program look like?
  • Which event types are best suited to enhance each phase of the buyer and customer journeys?
  • How will integrating events into the broader marketing mix optimize their impact?


Myllisa Patterson

Myllisa Patterson is Cvent's senior director of event cloud marketing campaigns. She's passionate about building long-lasting relationships between people and brands. Her unique approach combines new media with traditional marketing tactics.

Alyssa Peltier

Alyssa Peltier has 10+ years' experience as a marketer, and since 2016 she has worked to build Cvent's global event marketing function. She is responsible for using her background in meetings and events to develop and educate the broader market on the evolving events landscape.


Sponsored by Cvent
Cvent solutions optimize the entire event management value chain and enable clients around the world to manage meetings and events. The Cvent Event Cloud offers software solutions for online event registration, venue selection, event management/marketing, onsite solutions, and attendee engagement.
Rate this


  • Date: On-Demand — Access anytime!
  • Length: 60 minutes
  • Presenter: Myllisa Patterson, Alyssa Peltier
  • Sponsor: Cvent
  • Element: Plan, Management
  • Topic: Event Marketing
  • Price: $0


Already a MarketingProfs subscriber? Sign in to make registration easier.
Already registered? Sign in to continue.


By registering for this Sponsored Webinar, I agree to become a MarketingProfs subscriber (if I'm not one already) and receive editorial and marketing emails. I can change my email preferences at any time on the My Account page or unsubscribe using the link at the bottom of any email.

I've read and agree to all the Terms of Use and understand the Privacy Policy.

Please check the box to continue.