Using Social Listening in Your Content Strategy

While many marketers look to keyword research to figure out what content will get the most traffic, looking to conversations happening on social uncovers topics before they even become popular (helping you be strategic rather than tactical).

Using the BIC (brand intelligence, industry intelligence, and competitive intelligence) method, we'll help you identify the top types of content your audience engages with and build your content strategy.

Using real-world examples of social listening, you'll learn:

  • Three brand intelligence strategies
  • Three industry intelligence strategies
  • Three competitive intelligence strategies


Brooke Sellas

Brooke B. Sellas is the CEO & founder of B Squared Media, an award-winning done-for-you social media management, advertising, and customer care agency. Brooke is also Mark Schaefer's new co-host on the top-rated Marketing Companion podcast.


Sponsored by Uberflip
Uberflip is the world's #1 Content Experience Platform (CEP). With tools to aggregate all your marketing content, they empower B2B marketing and sales teams to create personalized content experiences to engage accounts, nurture prospects, and convert leads, without the help of IT.
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  • Date: November 19, 2019
  • Length: 60 minutes
  • Presenter: Brooke Sellas
  • Sponsor: Uberflip
  • Element: Plan
  • Topic: Marketing Content, Social Media Marketing
  • Price: $0


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