Strategies for Successful Email Campaigns in 2020

Join Shawn Votava as he breaks down the trends and strategies that he's learned through sending millions of emails for clients.

You'll learn about:

  • Types of campaigns—retention vs. acquisition
  • What factors contribute to a better response rate
  • How to choose the right audience for your campaign
  • Best practices for subject lines and design
  • Using email marketing as part of a multi-channel strategy
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  • Date: December 12, 2019
  • Length: 45 minutes
  • Presenter: Shawn Votava
  • Sponsor: InfoUSA
  • Element: Plan
  • Topic: Email
  • Price: $0


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Shawn Votava

Shawn Votava is director of digital strategy and operations at InfoUSA. He works with clients to ensure successful implementation and execution of marketing campaigns and has been instrumental in the success of the in-house email marketing agency.


Sponsored by InfoUSA
InfoUSA is your one-stop shop for marketing. We have over 45 years of helping small-to-large businesses grow. We offer the highest quality business and consumer databases coupled with turnkey marketing solutions: email campaigns, direct mail, paid search, social, and online display advertising.