Join Shawn Votava as he breaks down the trends and strategies that he's learned through sending millions of emails for clients.
You'll learn about:
- Types of campaigns—retention vs. acquisition
- What factors contribute to a better response rate
- How to choose the right audience for your campaign
- Best practices for subject lines and design
- Using email marketing as part of a multi-channel strategy
THIS SPONSORED WEBINAR FEATURES:
Shawn Votava is director of digital strategy and operations at InfoUSA. He works with clients to ensure successful implementation and execution of marketing campaigns and has been instrumental in the success of the in-house email marketing agency.