How to Build a Brilliant Marketing Plan

Join us to learn the three steps you need to take before you begin to write your marketing plan, and the six elements you need in a solid plan for growth.

And don't worry—we'll include plenty of examples, frameworks, and templates that will make your planning easier.

You'll learn to:

  • Define your target customers by identifying their needs
  • Develop your points of competitive differentiation
  • Create a value proposition using a fail-safe framework
  • Determine the elements of a sound marketing plan
  • Select the key media that drive marketing results in consumer and B2B markets


Ruth P. Stevens

Ruth P. Stevens consults on customer acquisition and retention; teaches marketing at business schools; and contributes to AdAge, Biznology, and Target Marketing Magazine. Crain's BtoB named her one of the Most Influential People in Business Marketing.

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  • Date: On-Demand — Access anytime!
  • Length: 60 minutes
  • Presenter: Ruth P. Stevens
  • Element: Plan, Management
  • Topic: Marketing Management, Marketing Strategy
  • Price: $0


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