Marketing Analytics: Better Questions = Better ROI

How do you design a measurement strategy that helps you avoid wasted spend and forecast where your time and money will generate the most conversions, leads, and sales? It's all a matter of asking better questions.

Join us to learn:

  • Why it's so difficult to use data to guide campaigns
  • How to shift from "who" to "how" questions in your measurement strategy
  • How to get the data necessary for increased marketing performance
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  • Date: April 16, 2020
  • Length: 60 minutes
  • Presenter: Matt Hertig
  • Sponsor: Alight Analytics
  • Element: Analyze
  • Topic: Metrics & Measurement
  • Price: $0


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Matt Hertig

Matt Hertig is CEO and co-founder of Alight Analytics. Matt and his team put relevant, actionable insights directly in marketers' hands with a suite of next-generation analytics solutions.


Sponsored by Alight Analytics
Alight Analytics provides next-gen analytics solutions for marketers, combining the speed and precision of software with the expertise and flexibility of consultants. Each solution offers sophisticated insights through turnkey reports and KPIs that are tailored to answer specific questions.