How do you design a measurement strategy that helps you avoid wasted spend and forecast where your time and money will generate the most conversions, leads, and sales? It's all a matter of asking better questions.
Join us to learn:
- Why it's so difficult to use data to guide campaigns
- How to shift from "who" to "how" questions in your measurement strategy
- How to get the data necessary for increased marketing performance
THIS SPONSORED WEBINAR FEATURES:
Matt Hertig is a passionate entrepreneur and co-creator of ChannelMix, a marketing analytics platform that delivers holistic, accurate insight into marketing performance and ROI. As CEO, Matt invests in his people as much as the technology behind the ChannelMix platform. He enjoys speaking about the future of marketing and analytics and the ways marketing leaders can demonstrate value beyond vanity metrics and KPIs.
SPONSORED BY:
Alight Analytics provides next-gen analytics solutions for marketers, combining the speed and precision of software with the expertise and flexibility of consultants. Each solution offers sophisticated insights through turnkey reports and KPIs that are tailored to answer specific questions.
