How do you design a measurement strategy that helps you avoid wasted spend and forecast where your time and money will generate the most conversions, leads, and sales? It's all a matter of asking better questions.
Join us to learn:
- Why it's so difficult to use data to guide campaigns
- How to shift from "who" to "how" questions in your measurement strategy
- How to get the data necessary for increased marketing performance
THIS SPONSORED WEBINAR FEATURES:
Matt Hertig is CEO and co-founder of Alight Analytics. Matt and his team put relevant, actionable insights directly in marketers' hands with a suite of next-generation analytics solutions.