Why Direct Mail Is ABM's New BFF and Enabler

Integrated or personalized direct mail is the second most effective channel for reaching target audiences (after events), marketers say, especially when they're trying to engage with a more senior audience.

That makes sense: Dimensional mail and personal gifts stand out amid the B2B digital marketing clutter. But it isn't enough to simply catch someone's attention anymore; you need to hold it—and then spur action.

The key is incorporating direct mail and personal gifting into your modern-day account-based marketing (ABM) strategy.

Join us to learn about:

  • The evolution of direct mail marketing into a valuable ABM tactic
  • The best moments to introduce direct mail and personal gifting along the customer journey
  • Use cases and results (and pitfalls to avoid!)


Nina Butler

Nina Butler is the director of demand generation at Alyce, a Boston-based startup that delivers 1:1 business connections through its personal gifting platform. She leads the strategy and execution of marketing programs to drive demand for the product.


Sponsored by ZoomInfo
ZoomInfo is a go-to-market intelligence solution for 15,000+ companies worldwide. The ZoomInfo platform empowers B2B sales, marketing, and recruiting professionals to hit their numbers and achieve sustainable growth by pairing best-in-class technology with unrivaled data coverage, accuracy, and depth of contacts.
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  • Date: On-Demand — Access anytime!
  • Length: 60 minutes
  • Presenter: Nina Butler
  • Sponsor: ZoomInfo
  • Topic: Account-Based Marketing, Demand Generation
  • Price: $0


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