Integrated or personalized direct mail is the second most effective channel for reaching target audiences (after events), marketers say, especially when they're trying to engage with a more senior audience.

That makes sense: Dimensional mail and personal gifts stand out amid the B2B digital marketing clutter. But it isn't enough to simply catch someone's attention anymore; you need to hold it—and then spur action.

The key is incorporating direct mail and personal gifting into your modern-day account-based marketing (ABM) strategy.

Join us to learn about:

  • The evolution of direct mail marketing into a valuable ABM tactic
  • The best moments to introduce direct mail and personal gifting along the customer journey
  • Use cases and results (and pitfalls to avoid!)
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KEY DETAILS

  • Date: October 20, 2020
  • Length: 60 minutes
  • Presenter: Nina Butler
  • Sponsor: ZoomInfo
  • Topic: Account-Based Marketing, Demand Generation
  • Price: $0

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THIS WEBINAR FEATURES:

Nina Butler is the director of demand generation at Alyce, a Boston-based startup that delivers 1:1 business connections through its personal gifting platform. She leads the strategy and execution of marketing programs to drive demand for the product.

SPONSORED BY:

Sponsored by ZoomInfo
ZoomInfo is a go-to-market intelligence solution for 15,000+ companies worldwide. The ZoomInfo platform empowers B2B sales, marketing, and recruiting professionals to hit their numbers and achieve sustainable growth by pairing best-in-class technology with unrivaled data coverage, accuracy, and depth of contacts.