Thought leadership: everyone wants to do it, but no one really knows what it is (and what it isn't), and how to do it right to build authority, engender trust, and keep your brand top of mind among customers.
The best place to start is by examining the relationship between thought leadership and SEO—and how the right tactics can set you up for success.
Join us to learn:
- How brands can be thought leaders (and whether thought leadership can be outsourced)
- Whether you need to publish research or strong opinion pieces
- How thought leadership content attracts links and authority, rankings, and qualified visitors
THIS WEBINAR FEATURES:
Andy Crestodina is a co-founder and the Chief Marketing Officer of Orbit Media, an award-winning 40-person digital agency in Chicago. Over the past 20 years, Andy has provided guidance to 1,000+ businesses. He speaks at national marketing conferences, and he is the author of Content Chemistry: The Illustrated Handbook for Content Marketing. Andy has written hundreds of articles on content strategy, search engine optimization, influencer marketing, conversion, and analytics.