Data-Driven Storytelling: Marketing's Next Chapter

A story starts with an idea. And a growing number of PR managers and content marketers are analyzing data from social media platforms, news sites, and online forums to find novel story ideas or popular trends worth newsjacking.

The easiest way to make sure your company's story resonates is to understand what people are already talking about online, and then to contribute to that conversation with compelling insights or data, or both. Are you ready?

Join us to learn:

  • Where to identify untold stories and new angles
  • How to figure out what stories your audience wants to hear
  • How to newsjack trending topics without having to monitor every tweet
  • Why social media is changing the way brands tell stories


Ambera Cruz

As head of marketing for Meltwater Americas, Ambera Cruz is responsible for driving customer loyalty, thought leadership, and organizational growth. She built her career in both North America and Asia-Pacific, which taught her how to implement global strategies in a hyper-localized way.


Sponsored by Meltwater
With 20 years' experience in online media monitoring, Meltwater is a global leader in media intelligence and social analytics solutions, helping to bridge the gap among PR, communications, and marketing departments with an all-in-one solution powered by AI-driven insights. Over 30,000 of the world's most respected brands rely on Meltwater.
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  • Date: On-Demand — Access anytime!
  • Length: 60 minutes
  • Presenter: Ambera Cruz
  • Sponsor: Meltwater
  • Topic: Marketing Strategy, Social Media Marketing
  • Price: $0


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