Data Drives Results, but Only If You Manage It

Is dirty data an unavoidable part of your marketing life? It shouldn't be.

A data management strategy and plan can save you time and money by allowing you to efficiently and accurately target your audience, set you up for robust attribution reporting, and prevent frustration stemming from inaccurate lead scores and faulty lead routing.

And you don't have to stare at spreadsheets to ensure data quality, you can automate it!

Join us to learn how to:

  • Develop your data management strategy
  • Create the plan to improve and maintain the quality of your data
  • Adopt ways to optimize your marketing data's contribution to success


Carly Schrager

Carly Schrager, CEO and founder of Definitive Results, is known for her early adoption of marketing automation. For 8+ years her consulting agency has helped hundreds of marketers and companies overcome their challenges with marketing automation.


Sponsored by ZoomInfo
ZoomInfo is a go-to-market intelligence solution for 15,000+ companies worldwide. The ZoomInfo platform empowers B2B sales, marketing, and recruiting professionals to hit their numbers and achieve sustainable growth by pairing best-in-class technology with unrivaled data coverage, accuracy, and depth of contacts.
Rate this


  • Date: On-Demand — Access anytime!
  • Length: 60 minutes
  • Presenter: Carly Schrager
  • Sponsor: ZoomInfo
  • Topic: Demand Generation, Marketing Strategy, Martech
  • Price: $0


Already a MarketingProfs subscriber? Sign in to make registration easier.
Already registered? Sign in to continue.


By registering for this Webinar, I agree to become a MarketingProfs subscriber (if I'm not one already) and receive editorial and marketing emails. I can change my email preferences at any time on the My Account page or unsubscribe using the link at the bottom of any email.

I've read and agree to all the Terms of Use and understand the Privacy Policy.

Please check the box to continue.