7 Tips to Set Up Your B2B Sales Team for Success

Most marketers focus on building brand awareness, driving demand, and nurturing prospects to convert them to qualified leads. However, there are other, important ways to support your sales team and foster shared success for the company.

In this session, you'll hear about creative ways to expand your marketing efforts collaboratively with Sales to the benefit of both teams.

Join us to learn how to:

  • Evaluate your digital marketing channels with sales enablement in mind
  • Create a list of questions to drive brainstorming with your sales team
  • Understand the collaboration process needed to drive account-based marketing


Pam Didner

Pam Didner is a B2B and tech marketing consultant, writer, speaker, and the author of Global Content Marketing and Effective Sales Enablement. She specializes in creating successful global marketing plans for local sales and marketing teams, and she provides internal/external communications consulting, keynote presentations, corporate training, and workshops.

LinkedIn: Pam Didner


Sponsored by Seismic
Seismic is the industry-leading marketing + sales enablement solution, aligning go-to-market teams while empowering them to deliver engaging buyer experiences that drive growth. Seismic's Storytelling Platform allows marketers to orchestrate content delivery across channels and helps sellers engage with potential buyers in a meaningful, resonant way.
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  • Date: On-Demand — Access anytime!
  • Length: 45 minutes
  • Presenter: Pam Didner
  • Sponsor: Seismic
  • Topic: Account-Based Marketing, Demand Generation, Marketing Strategy
  • Price: $0


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