Creating and sustaining excellence in customer experience (CX) is easier said than done. Many marketers rely on Net Promoter Score (NPS) to measure customer experience, but low switching costs and competitive markets require businesses to go beyond NPS. So, what metric should marketers use to track, measure, and forecast CX to better achieve loyalty and growth?
Join us to learn:
- How NPS can blind you to valuable opportunities
- Which single KPI forecasts loyalty and new-business growth
- How you can craft customer experiences that resonate, no matter what you're offering
THIS WEBINAR FEATURES:
Alycia Volpe is CMO at The Cipher Brief, the go-to platform for national security analysis. Previously, Alycia led marketing for one of the nation's largest healthcare staffing firms. She also produced stories for national news, earning numerous awards.