From Fragile to Agile: Content at Your Fingertips

There are two types of campaigns: those on your radar for months—and those that need to be launched yesterday. Let's talk about the latter. Whether you need to react to the cancellation of upcoming in-person events, the potential disappearance of one of your biggest channels, the acquisition of a competitor, a cyberattack, or another unexpected issue, being able to react quickly can save you from failure.

Join Uberflip and a panel of marketers as they discuss:

  • How having centralized content armed their teams in the most dire situations
  • Secrets to tackling challenge and change in the market at a moment's notice
  • The key to ensuring relevant, impactful content is available and ready to address the changing needs of their audiences
  • The metrics that let them know they're on the right track—and where to go from there
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KEY DETAILS

  • Date: September 16, 2021
  • Length: 45 minutes
  • Presenter: Sarah Burgess, Marie Eberwein, Sara Bergmanson, Tammy Cho
  • Sponsor: Uberflip
  • Topic: Content, Marketing Strategy
  • Price: $0

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THIS SPONSORED WEBINAR FEATURES:

Sarah Burgess

Sarah Burgess is a strategic marketer who loves branding and design almost as much as a good Excel spreadsheet (almost). Having built her career in-house at growing brands, she now works as a consultant on Uberflip's Expert Services team, helping customers make strategic marketing decisions.

Marie Eberwein

Marie Eberwein is a senior manager of creative services at OneLogin. She manages marketing design materials and website vendor relationships. Before starting at OneLogin, Marie worked at advertising agencies, including ICON Worldwide and Organic Inc.

Sara Bergmanson

Sara Bergmanson manages email and social media initiatives at TMLT and assists in creating content marketing campaigns to educate physicians about medical liability insurance. Her background includes work in public relations and social media management.

Tammy Cho

Tammy Cho is the director of marketing and customer advocacy at VistaVu Solutions. She has 15+ years of experience leading B2B marketing strategies to drive revenue and growth for tech companies in energy, manufacturing, aerospace, and life sciences.

SPONSORED BY:

Sponsored by Uberflip
Uberflip is a content experience platform (CEP) that enables marketers to take content and package it into digital experiences relevant to target audiences. From account-based marketing campaigns to sales and customer engagement programs, you can give your audience the content and personalized experience they're looking for, in fewer touches.