There are two types of campaigns: those on your radar for months—and those that need to be launched yesterday. Let's talk about the latter. Whether you need to react to the cancellation of upcoming in-person events, the potential disappearance of one of your biggest channels, the acquisition of a competitor, a cyberattack, or another unexpected issue, being able to react quickly can save you from failure.
Join Uberflip and a panel of marketers as they discuss:
- How having centralized content armed their teams in the most dire situations
- Secrets to tackling challenge and change in the market at a moment's notice
- The key to ensuring relevant, impactful content is available and ready to address the changing needs of their audiences
- The metrics that let them know they're on the right track—and where to go from there
- Date: September 16, 2021
- Length: 45 minutes
- Presenter: Sarah Burgess, Marie Eberwein, Sara Bergmanson, Tammy Cho
- Sponsor: Uberflip
- Topic: Content, Marketing Strategy
- Price: $0
THIS SPONSORED WEBINAR FEATURES:
Sarah Burgess is a strategic marketer who loves branding and design almost as much as a good Excel spreadsheet (almost). Having built her career in-house at growing brands, she now works as a consultant on Uberflip's Expert Services team, helping customers make strategic marketing decisions.
Marie Eberwein is a senior manager of creative services at OneLogin. She manages marketing design materials and website vendor relationships. Before starting at OneLogin, Marie worked at advertising agencies, including ICON Worldwide and Organic Inc.
Sara Bergmanson manages email and social media initiatives at TMLT and assists in creating content marketing campaigns to educate physicians about medical liability insurance. Her background includes work in public relations and social media management.
Tammy Cho is the director of marketing and customer advocacy at VistaVu Solutions. She has 15+ years of experience leading B2B marketing strategies to drive revenue and growth for tech companies in energy, manufacturing, aerospace, and life sciences.