If you're a B2B marketer, you know how much hard work goes into developing content, but you don't begrudge it because content is king, right? And by "content" we mean customer-facing assets: blog posts, infographics, webpages, videos, podcasts, social posts, etc.
Unfortunately, all too often, the content is off the mark and assets don't perform well. Usually, it's because there wasn't a rigorous creative brief with clear marching orders for your writer, designer, video team, creative agency, etc. A solid creative brief averts surprises, rework, and frustration that can happen late in the content review cycle.
Join us to learn:
- What is a creative brief?
- Why is the brief so critical to building great content?
- What goes into a killer creative brief—the who, what, where, when, why, and how?
- What are real-world examples of content done right?
All attendees will receive a free creative brief template to use right away.
THIS SPONSORED WEBINAR FEATURES:
Sridhar Ramanathan has 25+ years' experience in tech, from startups to blue chip firms. At HP, he was lead marketing executive for its $1.1B Managed Services unit. Sridhar co-founded Aventi Group because he saw a need for proven expertise in B2B product marketing and go-to-market planning.