B2B Marketers: Seven Steps for Writing a Killer Creative Brief

If you're a B2B marketer, you know how much hard work goes into developing content, but you don't begrudge it because content is king, right? And by "content" we mean customer-facing assets: blog posts, infographics, webpages, videos, podcasts, social posts, etc.

Unfortunately, all too often, the content is off the mark and assets don't perform well. Usually, it's because there wasn't a rigorous creative brief with clear marching orders for your writer, designer, video team, creative agency, etc. A solid creative brief averts surprises, rework, and frustration that can happen late in the content review cycle.

Join us to learn:

  • What is a creative brief?
  • Why is the brief so critical to building great content?
  • What goes into a killer creative brief—the who, what, where, when, why, and how?
  • What are real-world examples of content done right?

All attendees will receive a free creative brief template to use right away.

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  • Date: December 2, 2021
  • Length: 45 minutes
  • Presenter: Sridhar Ramanathan
  • Sponsor: Aventi Group
  • Topic: Content
  • Price: $0


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Sridhar Ramanathan

Sridhar Ramanathan has 25+ years' experience in tech, from startups to blue chip firms. At HP, he was lead marketing executive for its $1.1B Managed Services unit. Sridhar co-founded Aventi Group because he saw a need for proven expertise in B2B product marketing and go-to-market planning.


Sponsored by Aventi Group
Aventi Group is an on-demand product marketing agency dedicated to bringing world-class go-to-market execution talent to high-tech B2B clients. Our clients—including SAP, Adobe, Fortinet, and HP—enjoy fast access to an on-demand, scalable team with broad domain expertise.