How Marketers Are Using Conversation Intelligence and AI Today to Win in 2022

AI is rapidly changing marketers' ability to understand the buying journey of today's digital-first consumers. Finally, marketers are back in the drivers' seat, able to improve the buyer's journey and engage customers at opportune moments.

With increased market competition, brands get only one chance to get the buying experience right, and those customer engagement opportunities have become the latest battleground in customer acquisition.

Join us to learn:

  • How you can use conversation intelligence to track, attribute, route, and provide insight into inbound calls to optimize media spend, improve experiences, and drive more profitable sales calls
  • The various ways you can activate conversation intelligence across the martech stack to power closed-loop reporting, audience targeting, experience personalization, and more
  • Why your customer conversations are a goldmine of first-party marketing data and how new methodologies enable companies to automate call listening and insight extraction
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  • Date: January 13, 2022
  • Length: 45 minutes
  • Presenter: Ian Dailey, Seth Marrs
  • Sponsor: Invoca
  • Topic: Martech
  • Price: $0


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Ian Dailey

Ian Dailey is VP of product marketing at Invoca. He has 15+ years of marketing and SaaS experience. Prior to joining Invoca, Ian held various marketing and partnership roles at ad-tech pioneer Rocket Fuel (now Zeta Global).

Seth Marrs

Seth Marrs is a principal analyst at Forrester, where he brings 20+ years of experience leading sales operations, service operations, and marketing organizations. He excels at leveraging data, process, and technology to drive growth in organizations of all sizes and in all industries.


Sponsored by Invoca
Invoca is the leader in conversation intelligence for revenue teams. It enables marketing, sales, customer experience, and e-commerce teams to understand and immediately act on the information consumers share via conversations—leading to better experiences, more conversions, and higher revenue.