How to Use Customer Reviews to Drive Demand

The voice of your customer is the secret to true demand-gen success. Go beyond simply driving leads and create demand-gen momentum that doesn't quit.

Learn how to leverage customer reviews and feedback to gain conversions and create demand-gen fans both internally and externally.

You'll learn how to:

  • Drive brand awareness and consideration with peer reviews
  • Use the voice of your customer from peer reviews to improve SEO and conversion rates
  • Integrate downstream intent data to create better marketing campaigns


Erin Christopher

Erin Christopher is a revenue marketer, demand-gen guru, Agile enthusiast, and proud data geek. Erin currently leads demand generation for Totango, a leader in customer success.

Harsha Kalapala

Harsha Kalapala leads partner and product marketing at TrustRadius. He's an expert in intent data and go-to-market strategy with extensive experience in tech.


Sponsored by TrustRadius
TrustRadius helps decision-makers confidently choose technology with vetted, peer-based guidance. It empowers providers to tell their unique story to more than 12 million annual visitors on, engage high-intent buyers, improve conversion, and gain customer insights.
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  • Date: On-Demand — Access anytime!
  • Length: 45 minutes
  • Presenter: Erin Christopher, Harsha Kalapala
  • Sponsor: TrustRadius
  • Topic: Demand Generation, Martech
  • Price: $0


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