How to Create Impact With Your Ad Dollars

Marketing technology, like email automation, is indispensable—allowing brands to personalize communications based on customer responsiveness and behaviors.

But does your current advertising technology do this for you as well?

This webinar will show you how to make the most of your ad dollars—using real-time customer behavior and sentiment toward your brand, products, and services, to deliver relevant ads that speak to their interests, needs, and desires now.

You'll discover:

  • How your digital ads provide insight into customer sentiment in real-time
  • How a personalized ad journey benefits your brand and your customers
  • How other brands—across industries—have succeeded with this approach


Tod Loofbourrow

Tod Loofbourrow is the CEO and chairman of ViralGains and entrepreneur in residence at the Center for Digital Business at MIT. He's served as president of iRobot, founder/chairman/CEO of Authoria (now Peoplefluent), and CEO of A.I. consulting firm Foundation Technologies Inc.


Sponsored by ViralGains
ViralGains is the leader in digital advertising software for customer-centric advertising and intelligent ad journeys. Its proprietary SaaS platform allows marketers to create unique ad journeys on leading demand-side platforms that improve brand trust, drive customer action, and reduce wasted ad spend.
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  • Date: On-Demand — Access anytime!
  • Length: 60 minutes
  • Presenter: Tod Loofbourrow
  • Sponsor: ViralGains
  • Topic: Advertising & Promotions, Marketing Management, Martech
  • Price: $0


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