Lead Generation Best-Practices (Learned From 500+ Website Redesigns)
Click! You have a new visitor. What happens next? Do they balk and bounce or smile and stay?
The answer depends on a lot of little things—some obvious, some not.
This session is a breakdown of best-practices for B2B lead generation websites, based on hundreds of website projects. From social proof to CTAs, videos to chatbots, we'll break down the options for UX elements and how they work with (or against) the psychology of your visitors.
- The key elements of high-performing service pages
- What features are common to blog templates (but probably shouldn't be)
- What three elements determine whether visitors sign up for your emails
Andy is a co-founder and the Chief Marketing Officer of Orbit Media, an award-winning 40-person digital agency in Chicago. Over the past 20 years, Andy has provided guidance to 1,000+ businesses. He speaks at national marketing conferences, and he is the author of Content Chemistry: The Illustrated Handbook for Content Marketing. Andy has written hundreds of articles on content strategy, search engine optimization, influencer marketing, conversion, and analytics.
Top 3 Ways to Tell If Your ABM Partner Is Outsourcing Your Lead Gen (And Why You Should Care)
B2B demand gen works best when you have the right mix of data, content, and insights. Most providers tout their use of a proprietary data recipe and best-in-class methodology for generating leads. But most vendors are outsourcing the fulfillment duties to third parties.
B2B Marketers deserve to know where their leads are really coming from. Because that affects quality, reliability, the trust of your sales team, and your ability to measure engagement across all channels.
In this session, you'll learn:
- How to identify the telltale signs of outsourced leads
- What questions to ask your demand gen partner
- What you can do about it
Tom has spent 20+ years in B2B Martech, data, and media. A founder/CRO at Madison Logic and Bombora, Tom has been on a quest to find the best predictive ABM solutions for B2B marketers. That journey led him to Selling Simplified, and ultimately Foundry, where he helps integrate all data and platform solutions.
How to Create Epic Lead Magnets Your Customers Can't Ignore
If you're on a quest to bring in more leads with lead magnets, nurture sequences that convert, and paid social media campaigns, you're in the right place.
The best part? You can do all of the above and stay on (or under) budget.
In this session, discover Jason Hunt's "secret sauce" for crafting lead magnets that customers simply can't ignore.
- Which lead magnet topic will get a lead into your ecosystem at the lowest possible cost
- How to develop a nurture sequence that turns browsers into buyers
- How to use Facebook and Instagram to find your winning ad
Jason has been monetizing online traffic since 2012. In 2019, he merged his Social Media Agency with a leading SEO company to form Merged Media. He got his feet wet in digital marketing when he used MySpace to gain fandom for his Japanese rock band in 2007. Fast-forward to 2022, and Jason quarterbacks a team of digital marketing rock stars in Guelph, Ontario.