Top 5 Tips for Driving Lead Gen via Email Marketing

Email marketing is easily one of the best ways to generate leads and drive sales. For every $1 invested in email marketing, brands can expect a return on investment of $38–$52.

However, many brands simply aren't using the right tools and tactics to drive success in the inbox.

In this session, we'll unpack the Top 5 tips for driving lead gen success with email marketing. You'll walk away with:

  • Tools and tactics to drive stellar results for your lead generation efforts
  • New campaigns to positively impact your email marketing
  • Actionable advice on how to ensure your email service provider is set up for success
Rate this


  • Date: May 17, 2022
  • Length: 45 minutes
  • Presenter: Michael Barber
  • Sponsor: ViB
  • Topic: Demand Generation, Email
  • Price: $0


Already a MarketingProfs subscriber? Sign in to make registration easier.
Already registered? Sign in to continue.


By registering for this Webinar, I agree to become a MarketingProfs subscriber (if I'm not one already) and receive editorial and marketing emails. I can change my email preferences at any time on the My Account page or unsubscribe using the link at the bottom of any email.

I've read and agree to all the Terms of Use and understand the Privacy Policy.

Please check the box to continue.


Michael Barber

Michael Barber's career began at Mighty Interactive, the agency founded by Jay Baer. He went on to hold leadership roles in strategy and planning at Sitewire, Nomadic Agency, COHN, and Godfrey. In 2018, Michael was named one of Marketo's Fearless 50, an award that recognizes the top marketers around the globe driving fearless marketing and digital transformation. He helps organizations like Aptean, MeUndies, Charter School Capital, Ithaca College, Johnson and Johnson, Church & Dwight, and Hass Avocados on brand and marketing initiatives.


Sponsored by ViB
ViB is a leading demand generation partner for B2B tech companies. We offer proven marketing services to help find, engage, and convert prospects into pipeline by leveraging our millions-strong community of professionals who are involved in influencing and buying technology.