Top 5 Tips for Driving Lead Gen via Email Marketing

Email marketing is easily one of the best ways to generate leads and drive sales. For every $1 invested in email marketing, brands can expect a return on investment of $38–$52.

However, many brands simply aren't using the right tools and tactics to drive success in the inbox.

In this session, we'll unpack the Top 5 tips for driving lead gen success with email marketing. You'll walk away with:

  • Tools and tactics to drive stellar results for your lead generation efforts
  • New campaigns to positively impact your email marketing
  • Actionable advice on how to ensure your email service provider is set up for success


Michael Barber

Michael Barber is a brand consultant and marketing strategist. He began his career at Mighty Interactive and went on to hold leadership roles in strategy and planning at Sitewire, Nomadic Agency, COHN, and Godfrey. In 2018, Michael was named one of Marketo's Fearless 50. He helps organizations, such as Aptean, MeUndies, Charter School Capital, Ithaca College, Johnson and Johnson, Church & Dwight, and Hass Avocados, on brand and marketing initiatives.

LinkedIn: Michael Barber

Twitter: @michaeljbarber


Sponsored by ViB
ViB is a leading demand generation partner for B2B tech companies. We offer proven marketing services to help find, engage, and convert prospects into pipeline by leveraging our millions-strong community of professionals who are involved in influencing and buying technology.
Rate this


  • Date: May 17, 2022
  • Length: 45 minutes
  • Presenter: Michael Barber
  • Sponsor: ViB
  • Topic: Demand Generation, Email Marketing
  • Price: $0


Already a MarketingProfs subscriber? Sign in to make registration easier.
Already registered? Sign in to continue.


By registering for this Webinar, I agree to become a MarketingProfs subscriber (if I'm not one already) and receive editorial and marketing emails. I can change my email preferences at any time on the My Account page or unsubscribe using the link at the bottom of any email.

I've read and agree to all the Terms of Use and understand the Privacy Policy.

Please check the box to continue.