Email marketing is easily one of the best ways to generate leads and drive sales. For every $1 invested in email marketing, brands can expect a return on investment of $38–$52.
However, many brands simply aren't using the right tools and tactics to drive success in the inbox.
In this session, we'll unpack the Top 5 tips for driving lead gen success with email marketing. You'll walk away with:
- Tools and tactics to drive stellar results for your lead generation efforts
- New campaigns to positively impact your email marketing
- Actionable advice on how to ensure your email service provider is set up for success
THIS WEBINAR FEATURES:
Michael Barber is a brand consultant and marketing strategist. He began his career at Mighty Interactive and went on to hold leadership roles in strategy and planning at Sitewire, Nomadic Agency, COHN, and Godfrey. In 2018, Michael was named one of Marketo's Fearless 50. He helps organizations, such as Aptean, MeUndies, Charter School Capital, Ithaca College, Johnson and Johnson, Church & Dwight, and Hass Avocados, on brand and marketing initiatives.
LinkedIn: Michael Barber