How to Use Data to Drive Marketing Strategy and Streamline Processes

Marketers' ability to rely on third-party data is diminishing, and organizations are increasingly interested in how they can use first-party customer data to drive their marketing efforts.

Technology can help, but it's not enough to support a marketing strategy built on first-party data. For companies looking to communicate effectively with customers and prospects across touchpoints, Step One is to put the right processes in place to drive value from your first-party data.

In this webinar, experts from Bounteous and Acquia will discuss how marketers can use customer data to drive marketing strategy and streamline processes across various levels of maturity.

Join us to learn:

  • What technologies you should consider at different levels of maturity
  • How you can adapt your organization and processes as you evolve based on data and automation use
  • Basic applications of first-party data to shape your audiences' complex customer journeys, based on communications that leverage predictive modeling


Jonathan Weber

Jonathan Weber is VP of data strategy & activation at Bounteous and oversees data strategy and customer data platforms. He has 15+ years of experience in Web and app analytics, digital advertising, and data engineering, and he writes and frequently speaks on those topics.

Mike Gregoris

Mike Gregoris has nearly 20 years of digital marketing experience, with a focus on discovering, strategizing, and delivering best-in-class omnichannel digital communications with enterprise-level marcom technology platforms. An expert in cultivating an authentic 1-to-1 customer experience, Mike employs first-party & additional data sources, CDP data activation, with dynamic contextual marketing content to drive personalization and relevancy to each customer touchpoint.

Meagen Williams

Meagen Williams leads professional services teams that help customers implement and adopt Acquia's products, as well as customer success initiatives aimed at customer experience and customer retention. She joined Acquia in 2012 to lead what was then its largest customer engagement and has been critical to the growth and maturing of the company's professional services and customer success organization ever since.


Sponsored by Bounteous and Acquia
Founded in 2003 in Chicago, Bounteous is a leading digital experience consultancy that co-innovates with the world's most ambitious brands to create transformative digital experiences. With services in strategy, experience design, technology, analytics, and marketing, Bounteous elevates brand experiences and drives superior client outcomes.
Sponsored by Bounteous and Acquia
Acquia empowers the world's most ambitious brands to create digital customer experiences that matter. With open-source Drupal at its core, the Acquia Digital Experience Platform (DXP) enables marketers, developers, and IT operations teams at thousands of global organizations to rapidly compose and deploy digital products and services that engage customers, enhance conversions, and help businesses stand out.
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  • Date: On-Demand — Access anytime!
  • Length: 60 minutes
  • Presenter: Jonathan Weber, Mike Gregoris, Meagen Williams
  • Sponsor: Bounteous and Acquia
  • Topic: Measurement & Analytics
  • Price: $0


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