Looking at the Gartner Quadrants and the Forrester Wave, you'd think ABM is only about intent data and advertising. And if you're selling to salespeople and marketers, ads and intent data will absolutely work as sales tools.
But what do you do when your target audience isn't likely to see your ads or leave traces of intent—because they're not online much... if at all?
If you're selling to engineers within a massive organization, for example, there's a better than average chance—unless they've just changed jobs or they're on the hunt for a new one—you won't find them on LinkedIn. And they may have a fake name on Facebook or an IG account that's on lockdown. They may even entirely hide all their information online.
So how do you connect with a hidden target? You join us for this free webinar with sought-after speaker and CEO of Hunter & Bard Shira Abel.
- The tactics that work best when the target of your efforts is hidden
- The tools that will help you succeed
- The S.C.A.L.E. framework for ABM
THIS SPONSORED WEBINAR FEATURES:
Shira Abel is the CEO of Hunter & Bard, an award-winning marketing agency that focuses on account-based marketing for science- and engineering-driven organizations that sell to enterprise. She's a sought-after corporate speaker as well as a fellow and professor of marketing for technologists at Berkeley.
- Date: July 26, 2022
- Length: 45 minutes
- Presenter: Shira Abel
- Sponsor: Terminus
- Topic: Account-Based Marketing, Demand Generation, Marketing Strategy
- Price: $0