What to Do When Your ABM Target Isn't Active Online

Looking at the Gartner Quadrants and the Forrester Wave, you'd think ABM is only about intent data and advertising. And if you're selling to salespeople and marketers, ads and intent data will absolutely work as sales tools.

But what do you do when your target audience isn't likely to see your ads or leave traces of intent—because they're not online much... if at all?

If you're selling to engineers within a massive organization, for example, there's a better than average chance—unless they've just changed jobs or they're on the hunt for a new one—you won't find them on LinkedIn. And they may have a fake name on Facebook or an IG account that's on lockdown. They may even entirely hide all their information online.

So how do you connect with a hidden target? You join us for this free webinar with sought-after speaker and CEO of Hunter & Bard Shira Abel.

You'll learn:

  • The tactics that work best when the target of your efforts is hidden
  • The tools that will help you succeed
  • The S.C.A.L.E. framework for ABM


Shira Abel

Shira Abel has 25+ years of experience leading strategic marketing campaigns, generating over $300 million in pipeline. She has worked with many scale-ups on their brand messaging to land enterprise clients, and she has helped drive change management at several enterprises.


Sponsored by Terminus
Terminus is the only account-based engagement platform built to deliver more pipeline and revenue through multichannel account-based marketing (ABM). The platform connects the first and third-party data needed to understand customers as well as prospects, with the most robust suite of engagement channels available.
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  • Date: On-Demand — Access anytime!
  • Length: 45 minutes
  • Presenter: Shira Abel
  • Sponsor: Terminus
  • Topic: Account-Based Marketing, Demand Generation, Marketing Strategy
  • Price: $0


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