B2B Lead Gen: How to Boost SEO & PPC Conversions

Creating, managing, and optimizing SEO and digital advertising campaigns can be a challenge for B2B marketers, who are already strapped for staff and time.

Well, it's time to say goodbye to your digital trials and tribulations.

Join digital marketing and analytics experts Amanda Koehler and Fred Pike to learn about various channels, tactics, and measurement strategies that'll help take your PPC and SEO efforts to a whole new level.

You'll learn:

  • How SEO and PPC work together to improve conversions
  • Which strategies and tactics maximize your ROI
  • How to effectively measure and show results


Fred Pike

Fred Pike is Northwoods' resident analytics guru and a renowned expert in Google Analytics and Google Tag Manager. A sought-after speaker, he's passionate about maximizing website conversions and using GA and GTM correctly to track results.

Amanda Koehler

As Northwoods' Digital Marketing director, Amanda Koehler develops digital marketing strategies for both B2B and B2C clients. A self-proclaimed data nerd, she doesn't make a single decision for herself or her clients that isn't backed by the numbers.


Sponsored by Northwoods
Since 1997, hundreds of B2B and B2C companies have relied on Northwoods to develop and execute digital strategies, digital marketing and ad initiatives, websites, and software projects. Here, you'll find a true digital partner—a digital best friend—dedicated to ensuring your team's success.
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  • Date: On-Demand — Access anytime!
  • Length: 60 minutes
  • Presenter: Fred Pike, Amanda Koehler
  • Sponsor: Northwoods
  • Topic: Demand Generation, Measurement & Analytics, SEO
  • Price: $0


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