Content Creation and Curation: The Missing Link Between Sales and Marketing

Gone are the days when the priorities of Sales and Marketing diverged. Today, sales and marketing teams have to work together to attain the same organizational goals.

And what is it that can bind them together? Great content!

Join us in this 45-minute webinar to discover why creating and curating great content is the key to a symbiotic, highly successful relationship between your sales and marketing teams.

You'll learn:

  • When and how to align your content marketing efforts with the needs of Sales at the forefront
  • How marketing elements and programs can be a successful part of the sales process
  • How to easily map content between Sales and Marketing


Pam Didner

Pam Didner is a B2B and tech marketing consultant, writer, speaker, and the author of Global Content Marketing and Effective Sales Enablement. She specializes in creating successful global marketing plans for local sales and marketing teams, and she provides internal/external communications consulting, keynote presentations, corporate training, and workshops.

LinkedIn: Pam Didner


Sponsored by Bigtincan
Bigtincan is on a mission to help companies deliver branded buying experiences that are engaging and personalized, providing value and guiding people to the best decisions with confidence. Nike, Guess, Prudential, Starwood Hotels, and other innovative brands trust Bigtincan to enable customer-facing teams to intelligently prepare, engage, measure, and continually improve the buying experience for customers.
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  • Date: On-Demand — Access anytime!
  • Length: 45 minutes
  • Presenter: Pam Didner
  • Sponsor: Bigtincan
  • Topic: Marketing Content, Marketing Strategy
  • Price: $0


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