You've heard it before: the buyer journey has changed and B2B buyers are now in control. Oh, and your CEO wants to see greater ROI from marketing... like, yesterday!
That's why ROI-focused content is the key to solving both challenges in 2023. But it's going to require a change in mindset, a focus on your buyers, and the courage to fight for ROI-producing content over unwanted, impersonal, assembly-line promotions.
Join veteran B2B marketing expert Michael Brenner to learn six practical steps you can take right now to start meeting buyer needs and your CEO's expectations.
Join us to learn how to:
- Differentiate between marketing with content vs. true, effective B2B Content Marketing
- Implement practical, feasible content and reporting best practices
- Measure and optimize the ROI of your B2B marketing efforts
THIS WEBINAR FEATURES:
Michael Brenner was VP of content and digital marketing at SAP and CMO of multiple startups. He is a top content marketing influencer and now runs leading content marketing agency Marketing Insider Group. He is the author of The Content Formula and Mean People Suck.