Maximize Your ABM Strategy With Event Data

One of the best channels for building deep engagement and connections, events are also FULL of actionable first-party data. And that's data your ABM program can use to drive hyper-personalized experiences across your buyer and customer journeys.

And what happens when you strategically bring event data into your ABM program? You unlock a goldmine.

Join us for Maximize Your ABM Strategy With Event Data. You'll learn how to:

  • Design event and attendee experiences in alignment with your sales team
  • Integrate event data into your existing martech
  • Activate event data for more personalization and more business


Alex Rolfe

Alex Rolfe is an event marketing technology expert who is VP of sales at Cvent, where he helps organizations realize positive ROE (Return on Events) and cultivates business relationships with some of the world's leading organizations.

Karen Carter

Karen Carter has 25+ years’ experience as a marketer, working in various roles at Microsoft, managing her own marketing consultancy, and as global VP of sales & marketing at Adepto. She now builds enterprise marketing strategy in Europe for Cvent.


Sponsored by Cvent
Cvent offers event marketers and organizers a comprehensive event marketing and management platform, flexible enough to support any event—enabling you to attract and convert audiences, engage attendees, capture audience intelligence, and integrate attendee insights quickly and easily.
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  • Date: May 11, 2023
  • Length: 60 minutes
  • Presenter: Alex Rolfe, Karen Carter
  • Sponsor: Cvent
  • Topic: Account-Based Marketing, Event Marketing
  • Price: $0


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