From Content Creation to Conversion: A Marketer's Guide to the Content Supply Chain

Your customers want more personalized experiences from your company. But creating more content (a go-to for many organizations) isn't the answer.

To make an impact, you don't need more marketing assets. What you need is to create experiences that engage, inform, and delight your customers—every time.

Join us and discover how to create a content supply chain that delivers impactful experiences that CONVERT.

(What's a content supply chain, you ask? Don't worry, we'll answer that too!)

You'll learn:

  • Why asset creation merely solves part of the problem
  • The 6-step process to building a content supply chain that scales
  • Ways you can create converting experiences every single time


Nikunj Merchant

Nikunj Merchant oversees product marketing efforts for content and commerce offerings at Adobe Experience Manager (AEM) Sites. Prior to Adobe, he led product marketing and demand generation at various high-growth companies.


Sponsored by Adobe
Adobe gives everyone—from emerging artists to global brands—everything they need to design and deliver exceptional digital experiences. We're passionate about empowering people to create beautiful and powerful images, videos, and apps, and transforming how companies interact with their customers across every screen.
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  • Date: June 1, 2023
  • Length: 45 minutes
  • Presenter: Nikunj Merchant
  • Sponsor: Adobe
  • Topic: Marketing Content, Customer Experience, Martech
  • Price: $0


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