Content Syndication + ABM Advertising: Better Together

If you're using either content syndication or ABM advertising in your marketing strategy—but not both—you're not reaching a big segment of your market!

These two tactics complement one another. And, combined, they create a single, hyper-targeted way to generate and nurture engaged leads among your ideal customer accounts!

Don't miss out on your opportunity to get higher content ROI and more accurate data with your marketing strategy.

Join the team at DemandScience as they break down the powerful combination of content syndication and account-based marketing.

You'll learn:

  • What content syndication and ABM advertising are and how they complement each other to create an effective, long-term marketing strategy
  • How to improve your data accuracy and use it for greater personalization in your nurture campaigns
  • How to apply targeting within this new strategy to attract a larger number of ideal customers to your content


Christian Mudgett

Christian Mudgett is a seasoned B2B and B2C sales professional. Over the past 15 years he has helped clients achieve their sales and marketing goals by intelligently leveraging data. He heads up the ABM paid media arm of DemandScience.

Daniela Christenakis

Daniela Christenakis, as the director of customer experience at DemandScience, is pivotal in streamlining client onboarding and enhancing customer adoption. With several years of experience in lead generation, she uses her expertise to guide customers on best practices, focusing on increasing their Return on Investment (ROI).


Sponsored by DemandScience
DemandScience is a global B2B data company that partners with customers to upgrade their pipeline. Our accurate data and predictive insights enable sales and marketing professionals to identify, activate, and convert the right buyers at the right time to achieve growth goals.
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  • Date: On-Demand — Access anytime!
  • Length: 45 minutes
  • Presenter: Christian Mudgett, Daniela Christenakis
  • Sponsor: DemandScience
  • Topic: Account-Based Marketing, Advertising & Promotions, Marketing Content, Demand Generation
  • Price: $0


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