How B2B Brands Grow: The Science of Marketing Effectiveness

The laws of marketing can make or break a brand. They may seem basic, but breaking them puts your brand at risk.

Luckily, those same laws apply to your own career. And by following them, you can grow both your brand and your career.

So what are those laws?

LinkedIn's B2B Institute and the Ehrenberg-Bass Institute partnered to outline the laws that are essential to marketers today.

And in this webinar, Ty Heath, director of market engagement at the B2B Institute, shares those findings and reveals how you can successfully use them to grow brands (and your career), gain market share, and increase sales.

Join us to learn how to:

  • Make your brand top-of-mind by creating brand awareness in relevant buying situations
  • Create sustainable growth via ongoing customer acquisition
  • Grow your customer base and cash flows by prioritizing out-market, brand marketing over the long haul


Ty Heath

Tyrona (Ty) Heath is director of market engagement at The B2B Institute at LinkedIn. She is passionate about connecting people with the research and information they need to make intelligent marketing decisions that successfully drive growth. Using research, she engages and educates the industry in partnership with leading marketing-effectiveness thinkers. Ty serves on the Digital Marketing Institute's Global Advisory Council and the board of directors of the American Advertising Federation.

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  • Date: On-Demand...Access Anytime
  • Length: 45 minutes
  • Presenter: Ty Heath
  • Topic: Branding, Career Development, Marketing Strategy
  • Price: $0


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