From Overwhelmed to AI-nspired

AI tools are new. But their impact is meteoric.

Whether you're part of an AI project today or you want to prepare for what's coming, this live webinar will equip you with the knowledge and tools your organization needs for an efficient, innovative, and value-centric future with AI.

Industry experts Meghan Keaney Anderson (Jasper), Justin Keller (Drift), and Mike Kaput (Marketing Artificial Intelligence Institute) lead a knowledgeable panel of AI practitioners who share their experiences and challenges in deploying AI solutions.

Don't miss this chance to position your organization—and yourself—for AI success.

In this webinar, you'll learn:

  • Change management strategies to get your team on board with AI tools
  • High-impact, high-value use cases for AI in marketing and sales
  • How to measure the ROI of your AI initiatives


Meghan Keaney Anderson

Meghan Keaney Anderson is a writer and marketing executive. She runs marketing for Jasper and helped grow HubSpot from a startup to a global company. She serves on the board of directors of FamilyAid, working to prevent homelessness in Boston.

Justin Keller

Justin Keller is an award-winning B2B marketer who disrupts the status quo through creative storytelling. He is the SVP and head of marketing at Drift, an IBJ 40 Under 40 recipient, a Top 50 B2B Marketing Influencer, and an aspiring at-home chef.

Mike Kaput

Mike Kaput is the CCO at Marketing AI Institute. Kaput uses content marketing, marketing strategy, and technology to grow traffic and revenue. He is the co-author of Marketing Artificial Intelligence: AI, Marketing and the Future of Business.


Sponsored by Drift
Drift, the Conversation Cloud company, helps businesses personalize experiences that lead to more quality pipeline, revenue, and lifelong customers. More than 5,000 customers use Drift to deliver a more enjoyable and more human buying experience that builds trust and accelerates revenue.
Sponsored by Jasper
Jasper, the on-brand AI for business, creates online content everywhere you do! Whether you speak boldly, cheekily, formally, or only in Internet speak, Jasper is your creative AI assistant who can write ownable content in your unique brand tone, always, while keeping your data safe and private.
Sponsored by Marketing AI Institute
Marketing AI Institute provides expert content, interactive tools, strategic consulting, and live events so marketers like you can build a competitive advantage with AI. Advance your company and career with industry-exclusive insights straight from Marketing AI Institute's AI-first partner companies.
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  • Date: On-Demand — Access anytime!
  • Length: 60 minutes
  • Presenter: Meghan Keaney Anderson, Justin Keller, Mike Kaput
  • Sponsor: Drift, Jasper, and Marketing AI Institute
  • Topic: Marketing Management, Martech, Artificial Intelligence
  • Price: $0


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