The Who, What, When, and Why of Intent Data

When you look at account-based marketing through the lens of intent data, you'll quickly realize the power of asking the right questions to better know your prospects.

And once you know your prospects' intentions, you'll understand their needs and interests—helping you make the right moves at the right time for increased success with ABM.

Discover how to read intent signals and take advantage of your new knowledge to boost sales with this simplified process to elevate your ABM results.

Join Shira Abel to discover:

  • Why intent data is so critical in your account-based marketing strategy—and how answering Who, What, When, and Why gets you that data
  • How to read customer intent signals, and what to do when you get them
  • The "Flow for Intent" process for navigating the intricate landscape of intent data to generate tangible results


Shira Abel

Shira Abel has 25+ years of experience leading strategic marketing campaigns, generating over $300 million in pipeline. She has worked with many scale-ups on their brand messaging to land enterprise clients, and she has helped drive change management at several enterprises.


Sponsored by ZoomInfo
ZoomInfo is a leader in modern go-to-market software, data, and intelligence for more than 25,000 companies worldwide. ZoomInfo empowers sales, marketing, and recruiting professionals to hit their numbers by pairing best-in-class technology with unrivaled depth of company and contact information.
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  • Date: On-Demand — Access anytime!
  • Length: 45 minutes
  • Presenter: Shira Abel
  • Sponsor: ZoomInfo
  • Topic: Account-Based Marketing, Demand Generation, Measurement & Analytics
  • Price: $0


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