Programmatic and ABM: A Match Made in Heaven for B2B Marketers

Display ads drive brand awareness, and they are a natural fit for reinforcing your marketing funnel and sales cycle.

But delivering those ads to the wrong audience is ineffective. And costly.

With programmatic ABM, however, you can automate your digital ads at scale—and reach key decision-makers and stakeholders at each stage of the sales cycle, across multiple channels, all within a single platform!

In this webinar, Aanchal Bajaj and Kristen Buehler will demonstrate the power of programmatic and how it fits into your ABM and sales cycle.

Join us to discover how to:

  • Reinforce your sales process with personalized ads that target ideal audiences throughout the sales cycle
  • Develop and implement a successful programmatic ABM strategy
  • Measure success for your ABM marketing efforts to create ongoing efficiencies and improvements


Aanchal Bajaj

Aanchal Bajaj is a solutions manager at StackAdapt. With a background in marketing and strategy, she works closely with B2B brands to execute full-funnel ABM strategies. Aanchal specializes in leveraging programmatic solutions to meet client advertising goals.

Kristen Buehler

Kristen Buehler is an account executive at StackAdapt, where she develops and executes innovative digital advertising strategies. Her passion for creating tailored solutions and ensuring exceptional client experiences has contributed significantly to her team's achievements.


Sponsored by StackAdapt
StackAdapt is a multichannel programmatic advertising platform. Digital marketers use its state-of-the-art solution to plan, execute, and manage data-driven ad campaigns across all devices, inventory, and publisher partners. StackAdapt is where machine-learning meets a cutting-edge user experience for exceptional ad performance.
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  • Date: On-Demand — Access anytime!
  • Length: 60 minutes
  • Presenter: Aanchal Bajaj, Kristen Buehler
  • Sponsor: StackAdapt
  • Topic: Account-Based Marketing, Advertising & Promotions, Martech
  • Price: $0


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