2024 Marketing Trends Friday Forum


  • B2B Marketing Trends You Can't Ignore in 2024

    Goodbye, 2023—and hello, 2024! It's time to celebrate your successes, learn from your struggles, and apply your hard-won knowledge in the new year. Because, if you're like most marketers, you're under intense pressure to do more with less.

    In this session, you'll explore the big trends that will be impacting B2B marketers in 2024—and how to take advantage of them so you can indeed "do more with less."

    You'll learn how to:

    • Lean into B2B e-commerce on your website for an added revenue stream—even for enterprise sales
    • Unlock your best personalization engine (hint: it's not technology)
    • Examine shifts in buyer behavior and ways to respond quickly so you can address today's shifting market expectations


    Samantha Stone
    • Samantha Stone
    • Founder, Unleash Possible
    • @samanthastone

    Samantha is a B2B strategist who helps bridge the gap between buyers, sellers, and marketing, and the author of Unleash Possible: A Marketing Playbook That Drives Sales. When she isn't consulting with high-growth companies, Samantha is raising four children with her husband, David.

  • Influencer Marketing Revolution: Mastering the Trends of 2024

    Is influencer marketing right for your brand?

    Yes! Influencer marketing isn't merely an option for B2B marketing; it's a revolution. Discover the groundbreaking trends shaping influencer marketing and the many way you can apply them to B2B.

    This session isn't just about dipping your toes; it's about making a splash with the right influencer strategies for your brand.

    Join us for:

    • The latest B2B influencer marketing trends and insights that will keep your marketing ahead of the curve
    • First-hand access to data-driven strategies that are reshaping the industry—pulled directly from the 2023 B2B Influencer Marketing Report
    • The secret recipe for the perfect influencer mix: blend thought leadership and influencer prowess for a campaign that resonates and delivers
    • Expert tips and tricks to overcome the common hurdles in the B2B influencer landscape


    Debbie Friez
    • Debbie Friez
    • Associate Director, Influencer and Social Media, TopRank Marketing
    • @dfriez @toprank

    Debbie is an invaluable guide in the influencer marketing universe. She has nine years at TopRank Marketing and a background in PR, and she has led social media and influencer initiatives for top B2B tech brands. Debbie is passionate about sharing her marketing knowledge.

  • Customer Expectations in 2024: Trends in Personalization, Data, and AI

    As technology continues to drive the pace of innovation in digital marketing, customers' expectations are higher than ever. And as marketers, we need to meet and exceed these expectations.

    This session explores what customers are expecting in 2024 and how your company can meet those needs by using data, personalization, and AI.

    You'll learn:

    • How customers expectations are shifting in 2024
    • How they perceive the importance of privacy versus personalization—and why this issue needs to be a priority for marketers
    • What AI's role is in delivering better experiences for customers


    Zontee Hou
    • Zontee Hou
    • Founder & President, Media Volery
    • @ZonteeHou @MediaVolery

    Zontee is the founder of Brooklyn-based digital marketing agency Media Volery and head of strategy at Convince & Convert. She is a graduate professor at Columbia University and the City College of New York, and she is a recipient of a PR News Platinum Award and a Forrester Groundswell Award.


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  • Date: On-Demand — Access anytime!
  • Sessions: 3 presentations by top industry experts
  • Length: 45 minutes per session
  • Topic: Advertising & Promotions, Customer Experience, Artificial Intelligence
  • Price: $0


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