How to Navigate Transformative Trends and Power Your Data-Driven Marketing

Between creating a single view of your customers, evolving privacy concerns, and the urgency to maximize campaign ROI, we marketers face growing challenges.

But the right data foundation and marketing tools can help you overcome those hurdles to create high-ROI marketing campaigns.

Join Lourenço Mello, product marketer at Snowflake, as he shows you how modern marketing tools and artificial intelligence can help tear down data silos to create personalized, privacy-respecting marketing campaigns.

Join this free webinar to...

  • Grasp the Top 4 forces of change that are reshaping data-driven marketing
  • Understand the importance of a single source of truth to boost marketing effectiveness
  • Identify best-practices from your peers to choose the right tools in your modern marketing data stack


Lourenço Mello

Lourenço Mello is a product marketer at Snowflake focused on solutions that deliver data-driven marketing. Prior to Snowflake, he led the Microsoft Azure Global Infrastructure field marketing priorities. Lourenço holds an MBA from UCLA Anderson School of Management.


Sponsored by Snowflake
Organizations use Snowflake's Data Cloud to unite siloed data, power data applications, and execute diverse AI/ML and analytic workloads across multiple clouds and geographies. As of July 31, 2023, the Snowflake Data Cloud powered the businesses of 639 of the 2023 Forbes Global 2000.
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  • Date: On-Demand — Access anytime!
  • Length: 45 minutes
  • Presenter: Lourenço Mello
  • Sponsor: Snowflake
  • Topic: Advertising & Promotions, Martech, Artificial Intelligence
  • Price: $0


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