The Brand Benefits Playbook

Your brand benefits are the most effective asset in positioning your company for success—knowing how to identify and use them is critical.

Join Allen Weiss, founder and CEO of MarketingProfs, for The Brand Benefits Playbook where he'll share insights from his latest book.

Allen will share how to identify your brand's benefits and use them to position your company to withstand competition and identify growth opportunities.

Join us to learn:

  • What benefits are and a few reasons why a benefit focus is important, including understanding potential competitors and identifying new product ideas
  • What makes a positioning defensible and credible
  • Why a benefit focus opens several paths to growth


Allen Weiss

Allen Weiss is MarketingProfs founder and CEO, positioning consultant, and emeritus professor of marketing. Over the years he has worked with companies such as Texas Instruments, Informix, Vanafi, and EMI Music Distribution to help them position their products defensively in a competitive environment. He is also the founder of Insight4Peace and the former director of Mindful USC.

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  • Date: On-Demand — Access anytime!
  • Length: 45 minutes
  • Presenter: Allen Weiss
  • Topic: Marketing Strategy
  • Price: $0


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