Your brand benefits are the most effective asset in positioning your company for success—knowing how to identify and use them is critical.
Join Allen Weiss, founder and CEO of MarketingProfs, for The Brand Benefits Playbook where he'll share insights from his latest book.
Allen will share how to identify your brand's benefits and use them to position your company to withstand competition and identify growth opportunities.
Join us to learn:
- What benefits are and a few reasons why a benefit focus is important, including understanding potential competitors and identifying new product ideas
- What makes a positioning defensible and credible
- Why a benefit focus opens several paths to growth
THIS WEBINAR FEATURES:
Allen Weiss is the founder MarketingProfs and a long-time mindfulness teacher. He is a senior teacher at InsightLA.org, where he has practiced and taught mindfulness for 20 years, and the founder and former director of Mindful USC at the University of Southern California. His "Basics of Mindfulness" class was noted as the Best in Los Angeles by Los Angeles Magazine.
