The Brand Benefits Playbook

Your brand benefits are the most effective asset in positioning your company for success—knowing how to identify and use them is critical.

Join Allen Weiss, founder and CEO of MarketingProfs, for The Brand Benefits Playbook where he'll share insights from his latest book.

Allen will share how to identify your brand's benefits and use them to position your company to withstand competition and identify growth opportunities.

Join us to learn:

  • What benefits are and a few reasons why a benefit focus is important, including understanding potential competitors and identifying new product ideas
  • What makes a positioning defensible and credible
  • Why a benefit focus opens several paths to growth

THIS WEBINAR FEATURES:

Allen Weiss

Allen Weiss is MarketingProfs founder and CEO, positioning consultant, and emeritus professor of marketing. Over the years he has worked with companies such as Texas Instruments, Informix, Vanafi, and EMI Music Distribution to help them position their products defensively in a competitive environment. He is also the founder of Insight4Peace and the former director of Mindful USC.

Rate this

KEY DETAILS

  • Date: On-Demand — Access anytime!
  • Length: 45 minutes
  • Presenter: Allen Weiss
  • Topic: Marketing Strategy
  • Price: $0

REGISTRATION

Already a MarketingProfs subscriber? Sign in to make registration easier.
Already registered? Sign in to continue.

TERMS & CONDITIONS

By registering for this Webinar, I agree to become a MarketingProfs subscriber (if I'm not one already) and receive editorial and marketing emails. I can change my email preferences at any time on the My Account page or unsubscribe using the link at the bottom of any email.

I've read and agree to all the Terms of Use and understand the Privacy Policy.

Please check the box to continue.