Building Out Your Demand Gen Strategy With AI

Most marketers agree AI can save them time, and demand gen marketers can benefit from this the most. It can help you find and target the best leads and accounts, and it can help you build out content quickly.

But there are a number of considerations businesses must face before deploying AI in their demand gen strategies.

In this FREE session from AI for Demand Gen Marketers, you'll learn how to ready your business to use AI successfully.

Join us to discover:

  • The difference between predictive and generative AI, and when to use each
  • How to prepare your data to leverage predictive and generative AI effectively
  • How AI can help you understand your customers
  • Considerations for protecting your data and building trust with customers


Ruth Bolster

Ruth Bolster, a product marketing manager at Salesforce, is a Salesforce Certified Pardot Specialist and enterprising content marketer. Ruth is experienced in driving sales through segmented digital marketing.


Sponsored by Salesforce
Salesforce is the global leader in CRM, bringing companies and customers together in the digital age. With Salesforce Customer 360, every team—sales, service, marketing, commerce, and beyond—can have a single, shared view of their customers on an integrated CRM platform powered by AI.
Part of MarketingProfs AI for Demand Gen Marketers online series
This free webinar is session #10 of AI for Demand Gen Marketers. To watch the whole series you can buy a ticket for $229 or become a PRO member for just $50 more. With PRO, you'll have access to events and courses for 12 months, like The Modern Marketer's Guide to Google Analytics and The Real Truth About Email Marketing. Learn more.
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  • Date: June 26, 2024 — 12:00 PM ET
  • Length: 60 minutes
  • Presenter: Ruth Bolster
  • Sponsor: Salesforce
  • Topic: Demand Generation, Martech, Artificial Intelligence
  • Price: $0


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