Considered one of the most progressive and talented baseball executives in the game today, Beane gives a behind-the-scenes look at his "Moneyball" philosophy, which made the Oakland Athletics one of the most winning teams in baseball. His methodology has also helped organizations of all sizes—across all industries—to more effectively, efficiently, and profitably manage their assets, talent, and resources.

This webinar is no longer available on-demand. But, you can still get a glimpse of what you missed by watching the after show (only available to PRO members).


This webinar is part of our PRO-exclusive B2B Backstage series, which focuses on strategy and forward thinking. Our speakers share their unique stories and philosophies, encouraging attendees to think differently, to be more creative, to forge a path to better B2B marketing.

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KEYNOTE

Considered one of the most progressive and talented baseball executives in the game today, Billy Beane shattered traditional MLB beliefs that big payrolls equated wins by implementing a statistical methodology that led the Oakland A's, one of the worst teams in baseball with one of the lowest payrolls, to six American League West Division Titles.

HOSTED BY

Ann Handley is a Wall Street Journal bestselling author who speaks worldwide about how businesses can escape marketing mediocrity to ignite tangible results. IBM named her one of the 7 people shaping modern marketing. She is the Chief Content Officer of MarketingProfs, a LinkedIn Influencer, a keynote speaker, mom, dog person, and writer.

HOSTED BY

Joe Terry is a former NFL Linebacker turned CEO (MarketingProfs) and Ironman Triathlete. By concentrating on human performance and abundance, Joe builds, leads, and grows world-class organizations focused on serving their employees, customers, and communities.

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