Most marketers spend all of their money on a campaign, and then start digging into the data, missing a huge opportunity to make adjustments based on what is working, and what's not. And, even those who do look at the data throughout their campaigns, often don't act on what they've learned.
You can do better!
Join Avinash Kaushik, the digital marketing evangelist for Google, Backstage for a 75-minute talk (including Q&A) that will open up your imagination, and teach you to view and use your data differently (it may even get you that next big raise!).
Avinash will share with you his Smart Clusters Framework: Smart Start, Smart Execution in-flight, Smart Lessons, and Smart Future. Each cluster represents a period of analysis that you can undertake to improve your chances for success. For example, in the Smart Start cluster of analysis, you'll look at data before you spend a dime. This will help you determine how much you are going to fail/suck, before you even start. (It really is possible!)
Don't miss this exciting forward-thinking talk. You'll be inspired to do smarter work so can improve your marketing today, and be prepared for what comes next.
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Avinash Kaushik helps executive teams, marketers, and data analysts leverage innovative digital strategies and emerging technologies to outsmart their competitors. He's the digital marketing evangelist for Google, and a passionate teacher who shares his perspective frequently via multiple channels: a weekly newsletter (The Marketing Analytics Intersect), a bi-monthly blog (Occam's Razor), and two best-selling books: Web Analytics: An Hour A Day and Web Analytics 2.0.
Kerry O'Shea Gorgone is a lawyer, podcaster, speaker, and writer. As an educational content director, she helps develop MarketingProfs' premium training products. Kerry hosts MarketingProfs' weekly interview show Marketing Smarts. She also co-hosts Punch Out With Katie and Kerry about people's hobbies, interests, and weird collections.