The perfect sales pipeline is not a myth. It exists! And it will help you convert more prospects to customers—no salesy talk required.

To get there, you just need to understand how the human brain works when making a purchasing decision.

Watch behavioral psychology and marketing expert, Kenda Macdonald, (now available on-demand) to discover the sales cycle stages you need to consider when creating your own perfect pipeline, and how you can use those stages in your inbound marketing.

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KEYNOTE

Kenda Macdonald is a forensic psychology major and the founder of Automation Ninjas, the UK's leading behavioral automation agency. She is an international public speaker, a multi award-winning businesswoman, a doting cat mom, and the author of the best selling book: Hack The Buyer Brain.

HOSTED BY

Kerry O'Shea Gorgone is a lawyer, podcaster, speaker, and writer. As an educational content director, she helps develop MarketingProfs' premium training products. Kerry hosts MarketingProfs' weekly interview show Marketing Smarts, and runs The Backpack Show with New York Times bestselling author Chris Brogan. Previously, Kerry taught undergraduate and graduate marketing courses at Bentley University and Full Sail University.

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