IF YOU WANT TO RANK, YOU NEED TO INNOVATE.

Search expert, Wil Reynolds, has a belief about winning in search: If everyone has the same off-the-shelf tools, then everyone is looking at the same information to win.

But if you want to find the big blue ocean opportunity, you need to break free of the "same tools, same insights!" Sound good? Then this B2B Backstage is for you.

Join Wil to discover how tools like Power Bi, Tableau, SQL, N-grams, and surveys can help you get insights from your own data so you can develop smarter content that Google loves.

You'll walk away knowing how to:

  • Avoid the content "best practices" trap your competitors are following and use your own data
  • Use Google's "People also ask" to write the content people want
  • Find wasted spend in your PPC accounts to fund writing the content you actually need

THIS WEBINAR IS EXCLUSIVELY FOR PRO MEMBERS. UPGRADE TO PRO TODAY!

WHAT DO YOU GET WHEN YOU GO PRO?

  • PRO-exclusive webinars on forward-thinking topics
  • Our complete course catalog
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THIS PRO WEBINAR FEATURES:

Wil Reynolds
KEYNOTE

Wil Reynolds is the founder and director of digital strategy at Seer Interactive. He's been helping Fortune 500 companies develop SEO strategies since 1999 and recently has led the charge to leverage "Big Data" to break down silos between SEO, PPC, and traditional marketing.

Ann Handley
HOSTED BY

Ann Handley is a Wall Street Journal best-selling author who speaks worldwide about how businesses can escape marketing mediocrity to ignite tangible results. IBM named her one of the 7 people shaping modern marketing. She is the Chief Content Officer of MarketingProfs, a LinkedIn Influencer, a keynote speaker, mom, dog person, and writer.

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