Frequently Asked Marketing Question

How do I get customers to like my brand?

Answer: There are dozens of approaches to this question. Broadly speaking, you must decide on one of two approaches. The first approach is one of Rational Persuasion, and it is best suited for customers who rely on concrete data and facts to make their decisions. The second approach is one called Emotional Appeal. As the name suggests, it is suited for customers who rely on instinct and emotion to make their decisions.

Consult our detailed and useful tutorial on the subject for a more hands-on way of learning about the subject.

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