These are frequently asked questions by people who work in marketing every day. Here you'll find answsers to questions like: Does subliminal advertising work? What's the right way to segment markets?
Select a category below to view the full list of questions and answers within a number of areas. We're adding to this section almost everyday.
|Advertising||This FAQ looks at various questions about advertising and how it works.|
|Branding and Positioning||This category discusses the meaning of brands, brand extensions, and also various facets of positioning.|
|Email Strategy||What are the main questions about email marketing? We'll answer them here.|
|Customer Behavior||Interested in customer behavior? This FAQ will look at all aspects of this wide ranging topic.|
|Marketing Communications||This FAQ will focus on communications in all forms.|
|Grab Bag||These are a variety of FAQs answered on the site.|
|Marketing Analysis||Market analysis covers a lot of territory. We'll try to answer the most common questions here.|
|Marketing Channels||This FAQ will focus on channels, incentives, and other aspects of getting products to customers.|
|Pricing||How do you price products and other such questions will be the focus of this FAQ.|
|Products||This FAQ deals with the broad question of what are products and how to think about them.|
|Research Methods||This FAQ will focus on the most common questions about research methods in marketing.|
|Business Plans||This FAQ will focus on marketing in business plans.|
|Marketing Metrics||How do you calculate ROI, etc?|
|Other Stuff||FAQs that don't fall neatly into the other categories go here|
|Looking for various resources to help with your marketing? Check this out.|
Do you have a FAQ you'd like to suggest? If so, send it in!