FAQ Topic: Other Stuff

Question: How large should a marketing department be?
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Question: Should marketing or sales drive a company?
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Question: Can you recommend a current integrated marketing communications book with sample plans?
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Question: Where I can find a directory of communications and PR professors nationwide?
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Question: How do I know whether the web is the best way to inform my customers about my company?
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Question: When should you choose to use an intranet as a form of communication?
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Question: What are some things I should consider when identifying potential partners?
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Question: What is an mql?
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Question: What are the diferences between impressions, reach, clicks, and click throughs?
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Question: How to tag content with funnel stage?
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Question: Effective ways to measure influencer marketing campaigns?
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Question: How can API helps to link building?
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