What is considered the ideal ad frequency for LinkedIn?
| Answer: The ideal ad frequency for LinkedIn is 2-3 times per week. This frequency allows for enough exposure to build brand awareness and recognition, while also avoiding ad fatigue. Additionally, it is important to ensure that the ads are relevant and engaging to the target audience in order to maximize the effectiveness of the campaign. |
More resources related to Advertising
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What's missing in any discussion of advertising's future is a deeper analysis of the forces at work.
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In his new book, According to Kotler, Phil Kotler gives a summary of the key principles of marketing and how they relate to current events such as corporate accounting scandals, outsourcing, globalization, warehouse shopping and online marketing. Here is an excerpt of it, based on the thousands of questions Kotler has been asked over the years by clients, students, business audiences, and journalists. Get the full story.
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Back in the day, times seemed simpler. Advertising, ad expert Rebecca Bugger and host George B. Thomas conclude, is continually changing, and you should always be testing your methods to see what works and what doesn't. Watch and listen to discover how advertising works today.
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Out-of-Home Advertising for B2B Marketing Success: Matthew O'Connor on Marketing Smarts [Podcast]
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Avoid Wasting Your Ad Budget on the Wrong Audience: Getting Started With Programmatic Advertising
Sponsored WebinarBuying, managing, and optimizing digital ads drains time and resources that would be better spent coming up with brilliant campaigns. Join us for this free webinar to learn how programmatic advertising can help. Sponsored by StackAdapt.
