Frequently Asked Marketing Question

What's the difference between a multi-channel and omni-channel campaign?


Answer:

A multi-channel campaign is one that uses multiple channels to reach customers, such as email, social media, and print. An omni-channel campaign takes this a step further by creating a seamless experience for customers across all channels. This means that customers can start an interaction on one channel and finish it on another without having to repeat themselves or start from scratch. An omni-channel campaign also allows for personalization and customization of the customer experience.


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