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Take 10: A Step-by-Step Guide to Launching an Employee Advocacy Program

Stephan Hovnanian
Fri, Sep 23, 2016
10 minutes

Deploying an advocacy program that engages and sustains employees throughout the company takes the same coordinated effort as an external marketing campaign. The benefits go beyond lead generation to include stronger brand loyalty, brand awareness, a positively charged employee culture, and even improved social recruiting.

In just 10 minutes, we'll go through the seven steps you need to launch an engaging and highly successful employee advocacy program. You'll learn how to define success, create a content strategy, and get the right people involved from the start so your program can grow.


Stephan Hovnanian is a content solutions architect at Bambu, an advocacy platform by Sprout Social. He works with B2B companies to develop content strategies for their advocacy programs that their employees and brand champions find valuable and easy to share. Before joining Sprout Social, Stephan ran his own email marketing and web consultancy outside Boston for 16 years.

Who Should Attend?

If you've been introduced to employee advocacy and aren't already neck-deep in running your own formal program, this Take 10 is for you!

What Will You Learn?

By the end of this Take 10, you'll be able to:

  • Identify who should start your employee advocacy program
  • Create a content strategy to keep employees engaged
  • Develop a training and communication cadence leading up to your program launch

About Our Take 10 Program

In just 10 minutes, each Take 10 video tutorial features step-by-step instructions on a narrow topic. Packed with takeaways, every episode comes with a handy one-page checklist, so there's no need to take notes. Just download the PDF. PRO members can now watch Take 10 tutorials using the MarketingProfs mobile app. Download the iPhone or Android app, and get smart on the go!

Register Now!

You have two choices. You can pay as you go, buying single sessions that interest you. Or you can buy a PRO membership, and attend all our new PRO seminars and Take 10 webcasts over the next year, plus watch hundreds more from our library on-demand.

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