Writers Need to Know Content Trends, Too: Marketing Writing Bootcamp
- Tara Clapper
- Jennifer Kelly
- Thu, Jun 1, 2017, 12pm ET
- 60 minutes
Content is everywhere. On any given day, your customers are bombarded with a bevy of messages, some good and others maybe not-so-good. How can a savvy content marketer ensure their messages make the cut?
In this online seminar, you'll learn how to fine-tune your content planning and development to better mirror reader habits. You'll discover what your audiences want to read and need to know, and how to reach and genuinely influence prospects. You'll leave with the tools to harness your readers' preferences to improve your content's trust factor.
Tara Clapper is a content development specialist at Express Writers. A prolific content creator and an accomplished editor, she has written and edited thousands of blog posts, articles, and small business websites. Formerly blog editor of SEMrush, Tara has a decade of experience in digital publishing. She also runs an active online community about women in the tech industry.
Who Should Attend?
Content marketers, copywriters, and digital marketers who want to deliver targeted and timely information to customers.
What Will You Learn?
By the end of this seminar, you'll be able to:
- Recognize content marketing trends and the implications they have on your work
- Improve your content workflow and efficiency
- Incorporate emerging content marketing trends in your writing to outpace and outperform competition
About Marketing Writing Bootcamp
This online seminar is the first class of MarketingProfs Marketing Writing Bootcamp. This course's 13 classes are tailor-made for anyone tasked with a variety of writing duties. We'll show you how to customize your writing for various formats, how to tell a compelling brand story, how to turn your writing into amazing videos, and more!
Like what you see here? Register now for the complete course—PRO members save 40% (regularly $595)!
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