Writers Need to Know Content Trends, Too: Marketing Writing Bootcamp
- Presenter:
- Julia McCoy
- Moderator:
- Jennifer Kelly
- Broadcast:
- Thu, Jun 1, 2017, 12pm ET
- Length:
- 60 minutes
- Rating:
Content is everywhere. On any given day, your customers are bombarded with a bevy of messages, some good and others maybe not-so-good. How can a savvy content marketer ensure their messages make the cut?
In this online seminar, you'll learn how to fine-tune your content planning and development to better mirror reader habits. You'll discover what your audiences want to read and need to know, and how to reach and genuinely influence prospects. You'll leave with the tools to harness your readers' preferences to improve your content's trust factor.
Presenter
Julia McCoy is a serial content marketer and published author. As founder of a leading copywriting agency, Julia has collaborated with over 60 writers and has helped thousands of clients worldwide. She's the author of Amazon bestseller, So You Think You Can Write?: The Definitive Guide to Successful Online Writing (CreateSpace Independent Publishing) and is currently writing three new books.
Who Should Attend?
Content marketers, copywriters, and digital marketers who want to deliver targeted and timely information to customers.
What Will You Learn?
By the end of this seminar, you'll be able to:
- Recognize content marketing trends and the implications they have on your work
- Improve your content workflow and efficiency
- Incorporate emerging content marketing trends in your writing to outpace and outperform competition
About Marketing Writing Bootcamp
This online seminar is the first class of MarketingProfs Marketing Writing Bootcamp. This course's 13 classes are tailor-made for anyone tasked with a variety of writing duties. We'll show you how to customize your writing for various formats, how to tell a compelling brand story, how to turn your writing into amazing videos, and more!
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